EurovisionHQ Expands Offerings, Capturing 12.2 Million Global Audience in 2026

Evan Walker Studio (EWS) has reported significant growth and record engagement metrics for its Eurovision Song Contest media brand, EurovisionHQ, over the first ten months of 2026.

Originally launched in 2022 as a social media-driven platform, EurovisionHQ significantly expanded its operations early this year with the introduction of HQ+, a subsidiary dedicated to long-form, in-depth content. This expansion was anchored by the April debut of the EurovisionHQ+ Podcast across major streaming platforms.

Since its launch, HQ+ has released ten extended podcast episodes, featuring exclusive interviews with prominent national selection stars. In June, the subsidiary further diversified its portfolio by commissioning "Eurovision Decoded." Produced by EWS in collaboration with Eurovision content creator Luxx's Corner, the new series provides comprehensive retrospectives on every Eurovision contest since 2010.

The brand's strategic expansion into short-form video on Instagram and TikTok has also yielded substantial audience growth, driving increased awareness for the HQ+ Podcast and broader EurovisionHQ content.

According to data released by EWS, EurovisionHQ and HQ+ reached an audience of over 12.2 million people through digital content between January 1 and October 21. Furthermore, the brand accumulated over 810,000 views and streams across its Reels, TikToks, YouTube Shorts, and podcast episodes, marking a major milestone four years into the brand's lifespan.

Looking ahead, EWS plans to launch an official EurovisionHQ website before the end of the year. The studio indicated it sees continued potential in the media brand, with new content formats and strategic partnerships already in development for 2027.